One Global Brand, Three Target Markets, and 218% Stronger AI Search Visibility

A global brand’s visibility in AI-powered search depends on more than having a strong website. It requires becoming a relevant answer to the right questions in the right markets.

At Nera Marketing Innovations, we carried out a comprehensive six-month Generative Engine Optimization (GEO) project to strengthen Tstronik’s AI search visibility across Kazakhstan, Turkmenistan, and Kyrgyzstan.

Through technical optimizations, 20 target queries, a 62-point Content Action Plan, and consistent AI-assisted content production, we achieved a 218% increase in visibility across our ChatGPT and Gemini monitoring framework.

Throughout this process, we went beyond optimizing existing content. We restructured Tstronik’s digital information presence in its target markets, creating a content ecosystem that AI-powered search systems could more easily discover.

01 — PROJECT OVERVIEW

Strengthening a Global Brand’s Regional AI Search Visibility

Tstronik is a global technology and manufacturing company operating in the industrial power transmission and fluid power solutions sectors.

Although Tstronik has strong brand recognition across international markets, visibility on AI-powered search platforms follows different dynamics from traditional search engines.

Rather than searching only for product names, users increasingly ask platforms such as ChatGPT and Gemini about their specific needs, compare alternative solutions, and request supplier recommendations.

This shift is redefining how brands are discovered, particularly in regional B2B markets.

At Nera Innovations, we focused our work for Tstronik on Kazakhstan, Turkmenistan, and Kyrgyzstan.

Our objective was to increase Tstronik’s presence in AI-generated responses to questions reflecting real user needs in these markets and strengthen its visibility as a cited source.

02 — THE CHALLENGES WE FACED

A Strong Global Brand with Limited Visibility Across Target Queries

At the beginning of the project, we conducted a comprehensive technical and content analysis of Tstronik’s website.

Our initial assessment identified technical improvement opportunities that could make it more difficult for AI systems to discover the website and accurately interpret its content.

However, the project's primary challenge extended beyond technical infrastructure.

Together with the Tstronik team, we identified 20 target questions and queries representing real research needs among users in Kazakhstan, Turkmenistan, and Kyrgyzstan.

Our baseline measurements showed that Tstronik did not appear in any of these 20 target queries.

This revealed a significant opportunity to bridge the gap between the brand’s global strength and its AI search visibility in the target markets.

We established three key priorities:

• Improve the website’s discoverability by AI systems and eliminate technical barriers.

• Increase Tstronik’s visibility across the 20 identified queries and strengthen its potential to be referenced as a source.

• Transform regional content production into a consistent, measurable, and sustainable process.

Our objective was not simply to appear in selected queries once, but to establish a stronger and more sustainable presence for Tstronik in AI-generated responses across its target markets.

03 — OUR APPROACH

From Technical GEO Optimization to AI-Assisted Content Production

We structured the six-month project around complementary activities designed to improve discoverability, content relevance, and measurable visibility.

1. Technical GEO Analysis and Website Optimization

In the first phase, we evaluated Tstronik’s website in terms of accessibility and content discovery by AI-powered search systems.

We worked closely with the website’s development team to address the improvement opportunities identified through our technical analysis.

Each issue was reviewed individually, and the necessary adjustments were implemented.

The objective of this phase was to make Tstronik’s digital content more accessible, understandable, and discoverable by AI systems.

2. Regional Research and 20 Target GEO Queries

Following the technical improvements, we worked with the Tstronik team to develop a query framework for the target markets.

We identified 20 target queries based on the research behavior and needs of users in Kazakhstan, Turkmenistan, and Kyrgyzstan.

These queries reflected questions that users might ask AI platforms when researching products, solutions, and suppliers.

The absence of Tstronik from these queries at the beginning of the project established a clear baseline for measuring progress.

The selected queries were tested regularly throughout the six-month period.

3. A 62-Point Content Action Plan

To support technical improvements with a comprehensive content strategy, we developed a 62-point Content Action Plan specifically for Tstronik.

The plan covered content and communication initiatives designed to strengthen the brand’s digital presence across its target markets.

The plan included:

• Creating technical and industry-specific blog content for the target markets.

• Developing case studies related to the brand’s products and solutions.

• Aligning social media content with the GEO strategy.

• Optimizing social media biographies and brand descriptions.

• Connecting content to target queries and strengthening digital information resources.

• Evaluating implemented activities through regular testing.

The activities within the 62-point action plan were implemented step by step according to defined priorities.

This allowed us to extend GEO beyond technical website improvements and develop a comprehensive process covering the brand’s various digital touchpoints.

4. Grok-Powered Content Automation and Three Weekly Blog Posts

One of the most important components of the project was establishing a consistent and sustainable process for producing technical content.

To achieve this, we developed a content research and production workflow powered by Grok.

The system was designed to monitor important global industry developments and news, then identify content topics connecting these developments with Tstronik’s products, services, and areas of expertise.

This approach enabled us to establish a consistent publishing schedule of three blog posts per week.

Rather than focusing exclusively on product promotion, our content strategy addressed industry developments, technical information needs, and the research questions of users in the target markets.

Consistent blog production became an important component supporting the visibility growth achieved throughout the six-month GEO project.

5. Daily GEO Testing and Citation Monitoring

To measure GEO performance, we conducted daily tests using the selected target queries.

We regularly monitored Tstronik’s visibility in ChatGPT and Gemini responses, including whether the brand was referenced as a source.

The findings helped us prioritize content development and optimization activities.

Instead of relying on a fixed strategy established at the beginning of the project, we continuously refined our approach based on measurement results.

04 — THE RESULTS

218% Growth in AI Search Visibility in Six Months

The most significant outcome of our six-month GEO project for Tstronik was a 218% increase in AI search visibility across the target markets.

This result was measured through our regular visibility monitoring across ChatGPT and Gemini.

+218% — AI Search Visibility Growth

Tstronik’s AI search visibility across its target markets increased by 218% compared with the baseline over the six-month project.

20 — Target GEO Queries

We identified 20 queries for Kazakhstan, Turkmenistan, and Kyrgyzstan and monitored them regularly throughout the project.

62 — Content Action Plan Items

We implemented a 62-point action plan covering technical improvements and content development initiatives.

3 — Weekly Blog Posts

Using a Grok-powered content production system, we established a consistent publishing workflow of three blog posts per week.

6 Months — Continuous Optimization and Measurement

Technical improvements, content production, and daily GEO testing were carried out together throughout the six-month period.

From Baseline Visibility to Measurable Growth

At the beginning of the project, Tstronik did not appear in any of the 20 target queries we had identified.

However, the brand’s overall AI visibility and citation performance were not entirely at zero.

Therefore, the 218% increase does not represent visibility created from zero. Instead, it reflects a significant improvement in the brand’s existing visibility over the six-month project.

This distinction is important for accurately evaluating GEO performance.

The results were achieved through the combined implementation of technical infrastructure improvements, a targeted query strategy, consistent content production, and continuous performance monitoring.

05 — STRATEGIC IMPACT

Transforming GEO from a One-Time Optimization into a Continuously Evolving System

One of the most important outcomes of the Tstronik success story is demonstrating that GEO extends beyond technical SEO adjustments or occasional content updates.

At the beginning of the project, we focused on addressing technical issues that could prevent AI systems from discovering the brand.

We then identified target queries based on real user needs and developed a content structure designed to address those questions.

Through the 62-point Content Action Plan, we brought the website, blog content, case studies, and social media communication together under a unified strategy.

The Grok-powered content production system allowed us to turn this approach into a consistent publishing workflow.

Our goal was not only to increase Tstronik’s presence in AI-generated responses, but also to build a system that supports this visibility through continuous content production and ongoing measurement.

The 218% visibility increase achieved after six months demonstrated the measurable impact of this comprehensive approach.

This project highlights an important consideration for international B2B brands:

Global brand recognition alone does not guarantee regional AI search visibility.

Each market’s user needs, research behaviors, and query structures must be addressed individually.

The strategy we developed for Tstronik was built around these regional differences and a continuously optimized GEO approach.

06 — CONCLUSION

One Global Brand, Three Target Markets, and 218% Stronger AI Search Visibility

Our six-month GEO project with Tstronik demonstrates that gaining visibility on AI-powered search platforms requires a structured and measurable process.

Through technical analysis across Kazakhstan, Turkmenistan, and Kyrgyzstan, 20 target queries, a 62-point Content Action Plan, and consistent Grok-powered content production, we achieved a 218% increase in AI search visibility.

This success was not the result of a single optimization activity. It was the outcome of a six-month process that brought together technical infrastructure, content strategy, automation, and continuous measurement.

At Nera Innovations, we see GEO as more than a service that helps brands appear on AI-powered platforms.

Our goal is to help brands become discoverable through the right questions in their target markets, strengthen their digital information assets, and establish a stronger position in AI-powered search experiences.