Nera Lab

Micro projects from Nera lab.

More than 10 practical tools, campaign systems, and automation solutions developed to address real business growth needs.

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From Free Source to Qualified Lead

Lead Generation

From Free Source to Qualified Lead

A lead generation project that transforms free data sources into structured, qualified sales opportunities.

Lead GenerationQualification
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From Giveaway to Conversion

Giveaway Funnel

From Giveaway to Conversion

A campaign flow that turns giveaway participants into qualified prospects through follow-up and segmentation.

Giveaway FunnelLead Conversion
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Google Review Growth

Reputation

Google Review Growth

A customer review system that encourages satisfied customers to share their experiences on Google, increasing the number of high-quality, trustworthy reviews.

ReputationReviews
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Internal Communication Mailing Project

Internal Comms

Internal Communication Mailing Project

A targeted mailing workflow designed to improve employee engagement and deliver internal updates with clarity.

Internal CommsEmployee Engagement
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Anniversary Communication

Milestone Campaigns

Anniversary Communication

A milestone-based communication system for celebrating customer or company anniversaries such as 10th, 20th, and 50th years.

Milestone CampaignsLoyalty
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Smart Pop-up System

Smart Targeting

Smart Pop-up System

An intelligent pop-up system that shows the right message to visitors based on timing, behavior, and intent.

Smart TargetingConversion
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Not an Agency. A Customer Acquisition System.

Traditional agencies manage marketing activity. Automation tools carry out specific tasks. Nera joins those processes into a sales system focused on winning new customers.

Not an Agency. A Customer Acquisition System.
CriteriaNera InnovationsTraditional agenciesAutomation tools and app providers
Core aimJoins every piece of work around winning new customers and creating qualified sales opportunities.Can focus on separate goals such as brand awareness, visibility, engagement and marketing performance.Aims for operational efficiency by automating specific tasks.
How customers are wonProactive. It researches prospects, identifies decision-makers and starts the first conversation to create new opportunities.Usually focuses on advertising, content and visibility so prospects come to the brand.Automates outreach according to the audience and rules the user sets.
How the work runsJoins targeting, GEO, SEO, digital marketing, data, outreach and sales automation into one customer acquisition strategy.Mostly runs social media, advertising, SEO and content as separate specialties and campaigns.Simplifies specific processes. Building and running the full sales strategy stays with the user.
TechnologyBuilds a sales system for the company by connecting technology it develops, global software and artificial intelligence.Relies mainly on third-party tools to run marketing activity.Works within the features and integrations of its own software.
Prospect researchReads the ideal customer profile, then researches target companies, decision-makers and buying signals to find new opportunities.Usually researches the audience as part of advertising, content and campaign planning.Can supply data and lists. Checking and prioritising the targets stays with the user.
Outreach and follow-upRuns personalised first contact, follow-up and qualification across LinkedIn, email and the digital channels that fit.Runs brand communication and campaigns. One-to-one sales development and follow-up may sit outside the engagement.Automates sending and follow-up. Reading replies and turning them into sales opportunities stays with the user.
How performance is managedAction-led. It reviews performance regularly, finds what is stuck and improves targeting, messages and channels.Reports campaign results and optimises performance. Action on sales outcomes depends on the scope of the engagement.Supplies performance data and automation metrics. Strategic decisions and improvements are mostly made by the user.
What success meansPrioritises qualified replies, sales opportunities, meeting quality and the contribution to winning customers.Tracks marketing KPIs such as reach, traffic, engagement, conversion and advertising performance.Measures usage metrics such as sends, connections, replies and automation efficiency.
How it scalesCarries what works into new customer segments, sectors and markets, and builds an acquisition system that can be repeated.Scales marketing by taking successful campaigns to new channels and wider audiences.Scales operations within usage limits, integrations and automation capacity.

01

We do not wait for customers. We find them.

We research the right companies and decision-makers, then open new sales opportunities through personalised outreach. The work covers inbound demand and opportunities that have not been found yet.

02

We build lasting systems, not temporary fixes.

We set up and run the path from strategy to technology, from automation to follow-up. The sales process stops depending on one person and manual work, and becomes a system that can be measured over time.

03

We prepare the business for the technology ahead.

We bring artificial intelligence, GEO and the next digital tools into the work. The brand can follow how buyers behave, be found on new platforms and meet the competition that is coming.

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Let us prepare a free preliminary analysis for your business and explore your growth opportunities together in a complimentary 30-minute consultation.

Prospects moving through AI outreach to a booked sales meeting