Is Your Brand Featured in AI-Generated Answers?

Our GEO optimization process

We analyze your brand’s visibility across AI-powered search platforms such as ChatGPT, Gemini, and Perplexity, while optimizing your website’s technical infrastructure and digital content. Through a four-phase GEO strategy, we help your brand become more discoverable, accurately represented, and more likely to appear in relevant AI-generated responses throughout your target audience’s research and purchasing journey.

1. 01

   Phase

   AI visibility analysis

   Current position and competitor analysis

   We analyze your brand's current visibility across AI-powered search platforms, your competitors' positioning, and your target audience's search behavior. By examining which questions your brand is associated with on ChatGPT, Gemini, and Perplexity, which sources are cited, and where competitors outperform your brand, we establish the foundation of your GEO strategy.

   • We identify your target audience's AI search queries. We prepare an analysis set of at least 50 target queries that potential customers may ask when researching products and services, comparing alternatives, and making purchasing decisions.
   • We analyze your current brand visibility. We test selected queries across ChatGPT, Gemini, and Perplexity to evaluate how frequently your brand is mentioned, whether it is recommended, and which sources are cited when available.
   • We benchmark your competitors' AI visibility. We identify which competing brands appear in target queries, which content sources are referenced, and where competitors have established a stronger digital presence.
   • We identify GEO opportunities and develop your optimization strategy. Based on our findings, we identify visibility gaps, priority queries, content improvement opportunities, and technical optimization needs to create a tailored GEO roadmap for your brand.
   0–30 DAYS
2. 02

   Phase

   Technical infrastructure and data optimization

   Accessibility and machine readability

   We aim to make your website accessible, understandable, and accurately interpretable by search engines and AI-powered systems. By analyzing your technical SEO infrastructure, structured data, and content architecture, we implement improvements that help make your brand's digital information more consistent and accessible.

   • We audit your website's technical SEO and crawlability. We review robots.txt, XML sitemaps, indexability, redirects, canonical tags, and page accessibility to identify technical issues that may prevent your content from being discovered.
   • We optimize structured data and brand information. We evaluate relevant Schema.org markup types, including Organization, Product, Service, Article, and FAQPage, to help search systems better understand your brand, products, and services.
   • We improve content architecture and page structure. We analyze heading hierarchy, internal linking, content organization, and information accessibility to make your product and service pages clearer and easier to navigate.
   30–45 DAYS
3. 03

   Phase

   Content and digital authority

   GEO-ready content optimization

   We develop comprehensive, trustworthy content that directly answers the questions your target audience asks on AI-powered platforms. By optimizing existing website pages according to GEO and SEO principles, creating new content, and strengthening your brand's digital authority, we improve its potential to appear in relevant AI-generated responses.

   • We optimize existing product and service content for GEO. We update priority pages based on target queries, enriching them with clear definitions, use cases, technical specifications, comparisons, and answers to common customer questions.
   • We create new content targeting relevant search queries. We develop blog articles, guides, FAQs, comparison content, and industry-specific thought leadership articles aligned with your potential customers' research and purchasing journeys.
   • We strengthen your brand's credibility and digital authority. We highlight your expertise through case studies, customer references, verifiable data, expert insights, and industry content. We also plan initiatives to increase brand visibility across relevant publications and platforms.
   45–90 DAYS
4. 04

   Phase

   Performance measurement and continuous improvement

   AI visibility monitoring and optimization

   We regularly measure the impact of our GEO efforts, monitoring your brand's visibility in AI-generated responses and its positioning against competitors. We use these insights to refine technical optimization, content development, and digital authority strategies, expanding successful approaches to new queries, product categories, and target markets.

   • We monitor and report on AI search visibility. We track brand mentions, recommendation frequency, source citations, and competitor visibility across selected target queries, evaluating changes against the initial visibility benchmark.
   • We test new queries, content, and competitor strategies. We monitor evolving audience research behavior, emerging search queries, and competitor visibility trends to continuously refine our content strategy and optimization priorities.
   • We scale successful GEO strategies. We apply effective content approaches and visibility gains to new products, services, target audiences, and markets, aiming to sustainably strengthen your brand's presence in AI-powered search results.
   ONGOING