Manufacturing
Bimaks Kimya SEO Success Story: 52% Growth | Nera
ChatGPTSEO & GEO | Industrial Chemicals | B2B Digital Growth
Through our efforts to strengthen the digital visibility of Bimaks Kimya, a company operating in the industrial chemicals sector, Google Search impressions increased by 52.3%, while organic clicks grew by 13.7% over a three-month comparison period. Measurable growth was also recorded in international markets, including the United States, South Africa, and the United Arab Emirates, alongside Türkiye.
01 — PROJECT OVERVIEW
Bringing Industrial Expertise to Global Digital Visibility
Bimaks Kimya is a manufacturing company specializing in industrial water treatment, process chemicals, and specialty chemical solutions, developing products and solutions tailored to the needs of various industries.
At Nera Innovations, we shaped our approach to improving Bimaks Kimya's digital visibility around the research behaviors of its target audience.
Our goal was to strengthen the brand's position not only in branded searches but also in product, solution, and industry-related queries associated with its areas of technical expertise.
02 — THE CHALLENGE
Reaching the Right Audience in Competitive Technical Searches
Digital competition in the industrial chemicals sector goes beyond achieving rankings for high-search-volume keywords.
Potential customers often conduct research based on specific technical requirements. Searches related to cooling water treatment, reverse osmosis chemicals, gas turbine cleaning, or corrosion inhibitors represent different stages of the purchasing research process.
For Bimaks Kimya, the primary challenge was to improve visibility for these technical queries while expanding its digital reach across international markets.
Accordingly, three key priorities were established:
Strengthening organic visibility for technical product- and solution-focused keywords.
Evaluating Turkish and English content in alignment with the search behaviors of target audiences.
Improving organic reach and search performance across international markets.
03 — OUR APPROACH
Strengthening Digital Visibility Through SEO with a GEO-Driven Perspective
Technical Product- and Solution-Focused SEO
We monitored the organic performance of product and solution pages through search queries related to Bimaks Kimya's areas of expertise. By evaluating technical product names, application areas, and solution-focused searches, we prioritized visibility for queries relevant to the brand's target audience.
International Search Performance
Using Google Search Console, we evaluated organic clicks, impressions, and ranking performance across different countries. This enabled us to measure not only overall organic traffic but also the international markets where the brand was gaining greater visibility.
Technical Content and Search Intent
Content reflecting Bimaks Kimya's technical expertise was evaluated in line with users' search intent during product and solution research.
Beyond product-focused queries, visibility in technical information searches was assessed as an opportunity to connect the brand's industry expertise with a broader digital audience.
GEO and the Future of Search
On AI-powered platforms such as ChatGPT, Gemini, and Perplexity, users are increasingly asking technical questions, comparing products, and researching alternative solutions rather than relying solely on traditional keyword searches.
For this reason, Bimaks Kimya's technical content structure was evaluated as a potential digital knowledge foundation for future Generative Engine Optimization (GEO) initiatives, complementing traditional SEO.
04 — RESULTS
52.3% More Organic Impressions Over a Three-Month Period
Google Search Console data revealed significant improvements in Bimaks Kimya's organic search performance when comparing the latest three-month period with the preceding three months.
+52.3% — Increase in Organic Impressions
Total Google Search impressions increased from 66,300 to approximately 101,000. As a result, the brand achieved broader digital reach across product- and solution-related searches.
+13.7% — Increase in Organic Clicks
Organic clicks increased from approximately 1,610 to 1,830. This growth reflects an increase in the number of users reaching the website through Google Search results.
5.5 Positions — Improvement in Average Ranking
The average Google Search position improved from 20.6 to 15.1, demonstrating stronger overall positioning in search results.
Measurable Growth Across International Markets
Bimaks Kimya's organic search performance improvements extended beyond Türkiye.
United States — 46.1% Increase in Clicks
Organic clicks increased from 76 to 111, while impressions grew from 26,735 to 35,426. The US market generated 8,691 additional impressions.
South Africa — 140% Increase in Clicks
Organic clicks increased from 15 to 36, while impressions rose from 314 to 574.
United Arab Emirates — 300% Increase in Clicks
Organic clicks increased fourfold, from 6 to 24.
Kazakhstan — 51.7% Increase in Clicks
Organic clicks increased from 29 to 44.
Moldova — 400% Increase in Clicks
Organic clicks increased from 4 to 20.
These results demonstrate stronger digital discoverability across international markets and indicate that Bimaks Kimya is reaching a broader audience through technical product-related searches.
First-Page Google Rankings for Technical Searches
Keyword ranking reports dated July 20, 2026, revealed strong performance across the tracked Turkish and international keyword groups.
International Keyword Performance
131 keywords ranked within Google's top 100 results.
50 keywords ranked in the top 10.
19 keywords ranked in the top 3.
15 keywords ranked in position 1.
Türkiye Keyword Performance
48 keywords ranked within Google's top 100 results.
23 keywords ranked in the top 10.
12 keywords ranked in the top 3.
7 keywords ranked in position 1.
Ranking improvements were particularly notable for technical product- and solution-focused queries:
Google Ranking Success for Technical Keywords
Bimaks Kimya's ranking improvements across product- and solution-focused search queries demonstrate the development of the brand's organic visibility. In particular, keywords that reached Google's first page in competitive technical searches strengthen the brand's potential to be discovered by its target audience.
These improvements demonstrate that Bimaks Kimya achieved strong rankings not only for general industry searches but also for queries representing specific technical requirements and product research.
05 — STRATEGIC IMPACT
From Technical Expertise to International Digital Discoverability
The improvement in Bimaks Kimya's organic search performance represents an important achievement in reaching relevant target audiences across international B2B markets.
The 52.3% growth in organic impressions, increased clicks, and first-page rankings for technical keywords demonstrate that the brand's digital visibility has strengthened across multiple dimensions.
Improvements in markets such as the United States, South Africa, and the United Arab Emirates particularly support Bimaks Kimya's international reach potential.
At the same time, B2B purchasing research continues to evolve. Alongside traditional search engines, AI-powered platforms are creating new touchpoints for accessing technical information, discovering suppliers, and comparing solutions.
This transformation presents new opportunities for manufacturers with specialized technical expertise, such as Bimaks Kimya.
As a next step, measuring the brand's visibility across AI-powered search platforms, evaluating technical content from a GEO perspective, and strengthening its presence across credible digital sources represent strategic opportunities to complement existing SEO achievements.
06 — CONCLUSION
Measurable Digital Growth and Stronger International Visibility
Bimaks Kimya's success story demonstrates that digital visibility in industrial B2B sectors should be evaluated not only through website traffic but also through technical search performance and international reach.
The 52.3% increase in organic impressions, 13.7% growth in clicks, and 5.5-position improvement in average rankings over the three-month comparison period provide measurable evidence of the brand's stronger visibility in Google Search results.
At Nera Innovations, our focus is on making brands' industry expertise more visible, accessible, and measurable in the digital landscape.
The results achieved with Bimaks Kimya demonstrate the potential of this approach across international B2B markets.
Let's Strengthen Your Brand's Digital Visibility Together
At Nera Innovations, we take an integrated approach to SEO and GEO strategies for B2B companies, helping brands become more visible across traditional search engines and AI-powered discovery experiences.
Let's explore your brand's international digital growth opportunities together.
