01
We do not wait for customers. We find them.
We research the right companies and decision-makers, then open new sales opportunities through personalised outreach. The work covers inbound demand and opportunities that have not been found yet.
Score
Why isn’t your content performing? Score AI analyzes it in seconds and shows the reason.
Score AI analyzes your content across 30+ micro-criteria, understands your brand, and automatically delivers actionable suggestions for better results.
It makes your content better
It analyzes your content against more than 30 micro quality criteria, learns your brand, and offers actionable suggestions to improve performance.
- Every post becomes stronger than the one before.
Score AI learns how your brand speaks
Over time it learns your brand’s tone, visual language and successful content patterns, and gives more relevant suggestions with every analysis.
- Extracts your Brand DNA.
- It learns from your past content.
- Delivers more accurate recommendations through insights.
- Builds an evolving memory for your brand.
Frequently asked questions
Everything you need to know.
Score AI analyzes your content with 30+ micro criteria, gives a 0-100 score, and provides actionable suggestions to improve performance. It learns your brand, derives insights from past data, and speeds up your content workflow.
Not an Agency. A Customer Acquisition System.
Traditional agencies manage marketing activity. Automation tools carry out specific tasks. Nera joins those processes into a sales system focused on winning new customers.
| Criteria | Nera Innovations | Traditional agencies | Automation tools and app providers |
|---|---|---|---|
| Core aim | Joins every piece of work around winning new customers and creating qualified sales opportunities. | Can focus on separate goals such as brand awareness, visibility, engagement and marketing performance. | Aims for operational efficiency by automating specific tasks. |
| How customers are won | Proactive. It researches prospects, identifies decision-makers and starts the first conversation to create new opportunities. | Usually focuses on advertising, content and visibility so prospects come to the brand. | Automates outreach according to the audience and rules the user sets. |
| How the work runs | Joins targeting, GEO, SEO, digital marketing, data, outreach and sales automation into one customer acquisition strategy. | Mostly runs social media, advertising, SEO and content as separate specialties and campaigns. | Simplifies specific processes. Building and running the full sales strategy stays with the user. |
| Technology | Builds a sales system for the company by connecting technology it develops, global software and artificial intelligence. | Relies mainly on third-party tools to run marketing activity. | Works within the features and integrations of its own software. |
| Prospect research | Reads the ideal customer profile, then researches target companies, decision-makers and buying signals to find new opportunities. | Usually researches the audience as part of advertising, content and campaign planning. | Can supply data and lists. Checking and prioritising the targets stays with the user. |
| Outreach and follow-up | Runs personalised first contact, follow-up and qualification across LinkedIn, email and the digital channels that fit. | Runs brand communication and campaigns. One-to-one sales development and follow-up may sit outside the engagement. | Automates sending and follow-up. Reading replies and turning them into sales opportunities stays with the user. |
| How performance is managed | Action-led. It reviews performance regularly, finds what is stuck and improves targeting, messages and channels. | Reports campaign results and optimises performance. Action on sales outcomes depends on the scope of the engagement. | Supplies performance data and automation metrics. Strategic decisions and improvements are mostly made by the user. |
| What success means | Prioritises qualified replies, sales opportunities, meeting quality and the contribution to winning customers. | Tracks marketing KPIs such as reach, traffic, engagement, conversion and advertising performance. | Measures usage metrics such as sends, connections, replies and automation efficiency. |
| How it scales | Carries what works into new customer segments, sectors and markets, and builds an acquisition system that can be repeated. | Scales marketing by taking successful campaigns to new channels and wider audiences. | Scales operations within usage limits, integrations and automation capacity. |
02
We build lasting systems, not temporary fixes.
We set up and run the path from strategy to technology, from automation to follow-up. The sales process stops depending on one person and manual work, and becomes a system that can be measured over time.
03
We prepare the business for the technology ahead.
We bring artificial intelligence, GEO and the next digital tools into the work. The brand can follow how buyers behave, be found on new platforms and meet the competition that is coming.
